TRUST Cellars

“As soon as you trust yourself, you will know how to live” – Goethe.   A client since they began producing their award-winning wine, Trust offered an interesting creative brand challenge: how do you communicate the concept of trust?  The net result of the work produced a brand packaging that focused on trust as a concept - a treatment that was inspired by the dollar bill (in God we Trust) and a tattoo illustration of a winged wheel - the tattoo being a representation of personal trust. All brand packaging plays with this concept of depicting trust in different ways - and always delivering what customers care most about - the quality of the wine behind the package. 

"I came to Daymon with only a single word: Trust. He helped me build a lasting brand that stands out in a crowded market place. His insight into design and branding helped me establish Trust from the very first day 9 years ago to today." 

- Steve Brooks, TRUST Cellars Owner


Brand Strategy 

Brand Materials 


Packaging Design