SWEAT! Fitness Studio

A private and small group training studio, SWEAT! founders wanted to create a brand that was fun but had an element of toughness to it as well. The logo we landed on plays with these two elements.  Adding the tag line "make every drop count" came directly from the benefits of private training - a place where personalized motivation and expert assistance can take you further than solo training could. 

Brand Strategy 

Brand Materials