Hotel 116

Hotel 116 in Bellevue WA has been transitioning from the former Coast Hotel Bellevue since 2015 and reopened in December of 2016 under it's new name. After many years of neglect by previous owners, the property needed an complete renovation and revitalization including our work to rebrand the hotel with a new name, identity, signage and brand marketing materials. The goal for the rebrand was to align the property with the needs and lifestyle of a growing technology workforce that visit Seattle's east side for business. 

“Daymon directs our creative, maintains our brand image and executes a strategy. He is extremely creative which generates exceptional results from concept to final output. A true partner in working with our Home Office.”


– Joe Figone, Director of Corporate Marketing at Coast Hotels  

Brand Strategy 

Brand Materials 





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