I have been working with Seattle company DRY Soda for the past few years to update their brand materials and messaging. Kicking off in July of 2013 (with a national distribution roll-out program that included a new form factor: cans) this branding platform illustrates DRY's position that it's a better soda than other "wholesome" sodas: better tastes, ingredients, and better for more occasions. This body of work included a strategic brand messaging platform, national marketing and POS materials, trade show displays and online marketing.
"Daymon is super talented in bringing new energy to existing brand assets and solving CTA challenges with design. I first worked with him when developing a market positioning strategy and launch campaign for a national rollout of our product. It's so obvious that he loves his work and that makes working with him inspiring as well as a ton of fun."
- Kate Thompson, VP of Marketing, DRY Soda